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Atsushi Asada has been a Chairman of Nintendo Co., Ltd. since May, 2002. Prior to this position, Asada was the director and executive vice president. Before joining Nintendo in 1999, Asada worked with Sharp Corporation, where he held the position of executive vice president. He was labeled a visionary during his time at Sharp Electronics. Asada was born in March, 1933. He graduated in 1955 with a Ph.D. in engineering at the Oyodo University in the Osaka Prefecture.

With dwindling sales of GameCube, Asada and president Satoru Iwata began having discussions about the large consumer base being ignored due to the industry trend of only developing sequels or new titles that were more complicated versions of games already released. These discussions molded a vision that required the creation of new video games and intellectual properties that would spark appeal and interest of new gamers. The Nintendo DS and Wii are an extension of those goals. Games such as Brain Age, Nintendogs, and Animal Crossing are the results.

Additional images of Mr. Asada can be seen here.

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